RADD, ‘The Entertainment Industry’s Voice for Road Safety’ , is an internationally recognized non-profit organization that empowers celebrities and media partners to create positive attitudes about road safety. Founded in 1986, RADD advocates the use of designated drivers, seatbelts and safe driving through control behind the wheel, making responsible behavior the norm. RADD’s messages are non-judgmental, hip and positive. RADD is a proud two-time recipient of the US Department of Transportation’s prestigious Public Service Award.


RADD’s leaders have a vision of the world – a preferred state of society – that includes the following:

  • Driving responsibly and exercising control on wheels are the norm.
  • Sober designated drivers and public transportation get people home safely.
  • 100% of the nation’s vehicle occupants are buckled up.
  • All of RADD’s institutional energy is devoted to achieving this vision, today rather than tomorrow.


RADD – the entertainment industry’s voice for road safety – is dedicated to saving lives and reducing injuries through edutainment.

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